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Mobile Video Powers Online Retail
“The shopping experience has evolved. No longer can we look at shopping in silos, or in terms of in-store versus online. Instead, we have to consider the convergence of these channels, as the digital consumer demands a truly digital experience,” Jill Puleri, IBM Global Retail Leader. Growth in Mobile Commerce with retail sales increasing by 31% →
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Retail Brands Engage the Shopper with Digital Advertising
“Mobile coupons have a 10% redemption rate versus traditional coupons’ 1%.” US Retail Digital Advertising Spend growth rate is 29.8 % and CPG Advertising Spend Growth rate is 25.5%. The chart from eMarketer below highlights the rate of growth in Digital Advertising Spend for US Retail Industry. →
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Top Gainer Luxury Brand Prada Leads With Significant Growth in Brand Value
According to Millward Brown Brandz Top 100, 2013 Report, the Brand that has gained significantly over last year (63 %), Top risers 2013, in Brand Value in all segments is Prada. →
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Five Ways to Dazzle your Brand at Events
1. Launch a Campaign at an Event Apple launched its new Every Apple TV Ad featured above at the Oscars with apps as the hero and the ad theme being linked to the movies. →
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