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Advertising Optimization with Programmatic Buying
With Video and Display Advertising leading the growth in Marketing Spend, Programmatic Buying may be the way forward for brands looking at sharpening insights and optimizing advertising spend. Programmatic Buying empowers marketers to buy ads in a specific context determining precisely which consumer gets to see what rather than segment based buys. With Programmatic Buying, →
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Ten Steps to Inbound Marketing
Inbound marketing reaches audience organically with SEO, blogs, and social media to attract, engage and convert visitors to customers. With captivating content, Inbound Marketing answers customers queries by solving a real problem, turning them from prospects into customers. It is proven to work, with Inbound marketing delivering 54 percent more leads than traditional marketing at →
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#Digital Disruption #Brand Experience
“Digital experiences can amplify the value of a product, extending its boundaries far beyond its prior limits, engaging consumers more deeply, at more times, and in more places than before. This idea is catching on.” – James McQuivey, CES 2013 With the new wave of Digital products and Apps, Brands are creating experiences that look →
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