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Category: Digital

  • Five Content Marketing Ideas For Holiday Season

    Generating awareness with existing fans and followers for new launches and campaigns that require users to interact with your products increases engagement and conversions. Highlighting offers with a call to action increases awareness, and brings in the required click-through rate. Create a sense of urgency with your messages. Engage your audience with content ideas that resonate →

  • 10 Steps For Planning Your Holiday Campaign 2016

    Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — →

  • 5 Charts You Need To Look At From Holiday Season

    Online retail sales increased by 26 percent over Black Friday and Thanksgiving in 2015 YOY. Mobile accounted for nearly 60 percent of search traffic and 40 percent of online sales for Thanksgiving and Black Friday weekend. Transactions peaked on Cyber Monday, which continued to be the biggest online shopping day of the season. Online sales for →

  • Twenty Percent View Eighty Percent Of Smartphone Video

    As per the Reach and Advertising impact study by Nielsen, the Top 20 percent of users consume 52 percent of media in terms of the time spent. Furthermore, the Top 20 percent of media users consume 83 percent of Smartphone Video and 87 percent of Stream on PC. Takeaway Reach based Targeting such as Radio →

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