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Category: Insights

  • In-App Advertising Spend Outpaces Mobile Web Based Spend 3X

    For the first time, the mobile app spending will outpace mobile web browser ad dollars nearly 3-to-1. Advertisers will spend $20.79 billion to reach consumers via mobile apps in 2015, compared with $7.93 billion on mobile browsers, according to  eMarketer Digital Advertising  report. →

  • Location-Based Services Power Mobile Experiences

    With the rising influence of digital – online and mobile interaction on offline shopping behavior, retailers are looking at ways to increasingly weave the mobile shopper journey in the retail experiences they seek to provide. According to Media Post one of the retailers that has found success by integrating digital behavior with location-based services is →

  • Millennial Marketing Insights

    According to Flurry Analytics, Phablets such as the iPhone 6 Plus and the Samsung Galaxy Note, led the mobile  usage growth, with 148 percent usage growth in terms of number of sessions.  The overall industry has increased by 78 percent for mobile and app usage for the same statistic- the number of sessions. Sports, and →

  • Digital Engagement For Brands Creates Positive Social Buzz With The Movies

    A Study by 4C Insights has measured the Affinity, Engagement and Ad Score based on advertising during the Oscars that gave a brand lift for affinity and created a positive social buzz as reported by AdWeek. Digital engagement for Brands created a  social media buzz and engagement while increasing the audience reach.  Dove: 29,250 mentions, →

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