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Video Content Seen As Most Trusted Source of Brand Content
According to research by Bright Cove, Video Content is the most trusted source of content and at the same time found it more appealing and also they were most likely to share video content. The Research was carried out among 2000 consumers globally; 79 percent of consumers favor digital content over traditional More than one →
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Social Referrals Key For Online Sales
According to the survey by NRF, the average person celebrating Valentine’s Day will spend USD 142.31 on candy, flowers, apparel and more, up from USD 133.91 last year. Total spending is expected to reach USD 18.9 billion. Discount and department stores 35.2 percent 36.5 percent, respectively, will be among the most visited locations for those →
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Insights For Creating Digital Engagement With NFL Fans
The Digital buzz for Super Bowl conversations extends beyond the advertising and fan engagement during the Super Bowl match takes place on Multi-screens with real-time brand messaging playing a big role. According to a report published by Global Web Index based on a survey with internet users in the US, NFL fans reportedly spend 1.81 →
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Tactics for Optimizing Your Super Bowl Campaign
According to a report based on a survey conducted by NRF, more than three-quarters- 75.8 percent of American adults will watch the Super Bowl this year with men at 83 percent more likely to watch it. In terms of the age demographic, 83.1 percent of 18-24-year-olds expecting to tune in versus 66.8 percent of adults →
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