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Smartphones and the Shopping Experience
As high as 79 % of consumers use Smartphones while shopping and 85 % use smartphones in-store for shopping and the phones are used prior to the store visit. 65% of the Shoppers prefer Mobile Sites to Apps for shopping. Smartphones are used to make purchase decisions across categories, including Appliances, Electronics and Grocery. Smartphones →
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Optimize Your Seasonal Campaigns With Google Shopping Camapigns
Are you gearing up to optimize your campaigns for Holiday season. Google Shopping campaigns are an effective way to maximize and optimize your holiday season marketing with seasonal campaigns targeting the mobile shopper. Mobile has led the way in increasing impressions for last holiday season with Q4 impressions increasing by 70 percent in Q4 2013. Google →
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