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Category: Insights

  • Guiding Principles of Digital Measurement

    According to research by comScore, a Mobile browser views two articles and spends ten minutes whereas tablet browser views four articles in twenty minutes. With comScore’s Multi-Platform Analytics the measurement would be one browser thirty minutes and six articles where as, as per standard analytics it would be average fifteen minutes and average three articles →

  • Pricing Strategy and Brand Value Proposition

    Amazon has garnered a dominant market share with its online pricing strategy and showrooming. By understanding how your customers shop offline you identify opportunities for conversion from offline to online. Conversely the Brick and Mortar Stores are at risk with showrooming where consumers choose to browse items and buy online at lower prices. Amazon Prime Members →

  • Marketers Focus on Brand Identity for Digital Marketing Success

    “Brands that offer a larger vision of the world create a kind of ‘ideological glue’ that invites customers and prospects to express their solidarity by identifying and engaging with the brand. The most powerful brands create communities with their customers based on shared values, culture and sense of identity.” Oreo has successfully engaged audiences globally with its bite →

  • Insightful Findings from Digital Video Benchmark Report for Effective Media Planning and Buying

    In a report published by Adobe based on the US Digital Video Benchmark Report that looked at over 19.6 billion Video starts on the media websites, here are a few findings that will help advertisers plan their video advertising. The Benchmark is based on 10.1 billion ads served, 457 Million facebook posts and 365 Million Facebook Comments. →

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