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Category: Insights

  • High Energy Ads Resonate with Younger Audiences

      Nielsen’s Global Trust in Advertising Survey carried out for more than 30,000 consumers in 60 countries, revealed that the action taken on ad formats exceeds the trust in ad formats. The most trusted advertising is recommendations from friends and family followed by brand owned channels and consumer opinions posted online is the third-most-trusted format. People’s →

  • Five Social Media Campaigns For 2015 And Key Lessons For Brand Marketers

    Brand Marketers looking at social media channels, to promote their brands can benefit from the social media strategy followed by  five brands, with engaging contests, partnerships, product launches and newer customer experiences to create significant buzz. Seasonal Product Launch Oreo’s limited editions launched through the year to time the launch with different seasons, has created an →

  • Three Key Digital Moves For Your 2016 Digital Marketing Watchlist

    “One clothing brand turned Fashion Week into its own interactive shopping playground. Real-time video, data and rich user-generated content from celebs was combined with user-generated fashion selfies pointing at a curated catalog for real-time shoppable fashion. The result? The brand saw a 75 percent sales uplift on trends featured in the campaign”. In a report that enlists the →

  • Campaign Wishlist For Mobile Shopper Engagement

     Have You drawn a plan to engage the shopper at each stage of the buyer journey for holiday season shopping. Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle. Getting your mobile campaign ready requires knowing mobile moments for your brand that are seen as →

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