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Brand Advocacy and Net Promoter Score
Source: blog.hubspot.com via Your Social Media on Pinterest Related articles Marketing Tips That’ll Make Your Pinterest Board Sing (sociableblog.com) →
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Digital Advertising and Cross Channel Attribution
Content powers media machine, data sets the course and the ability to translate information into actionable insights refines your marketing approach for improved results. In a Multi Device and Omni-Channel Environment Cross Channel Attribution and Optimization are critical to maximize advertising effectiveness. According to e-Marketer, 40 % of all offline purchases start online. →
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Customizing Brand Content
Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights →
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