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Category: Social Media

  • 5 Ways To Make Content Marketing Work For You

    If your content marketing efforts are not yielding results, here are five things you need to pay attention to, to make content marketing work for you. Documentation You need to document the workflow of your content and the results. According to Huffington Post, documenting your content marketing efforts, will help you identify the missing link, between →

  • Brand Conversations For 2017

    As the brand conversations shift their focus to 2017, here are  key trends in consumer engagement. Ephemeral Stories and Content Creation “The days of conventional brand storytelling is over, thanks to the democratization of content creation and the rise of image over text.”, according to Accenture Interactive report, Fjord. With democratization of Content Creative, the →

  • Ten Ways For Brands To Use Instagram For Holiday Season

    Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features Instagram is the go-to network for visually-engaging →

  • Five Steps To Measure Social Media Success

    Keeping track of your brand’s social media success on monthly basis, can help you understand your brand’s performance to ensure that you achieve your social media goals. Start with a Snapshot Start measuring the performance of social media engagement across channels. Start with a complete snapshot of  your performance across channels, covering the following attributes: Total →

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