As the brand conversations shift their focus to 2017, here are  key trends in consumer engagement.

Ephemeral Stories and Content Creation

“The days of conventional brand storytelling is over, thanks to the democratization of content creation and the rise of image over text.”, according to Accenture Interactive report, Fjord.

With democratization of Content Creative, the narrative is now focused on users contributing to the story. According to Forbes, there is a risk to organizations that try to control the message.

Conversations are the New User Experience

According to  Forbes, “User Experience trends shifted from brick-and-mortar physical spaces and in-person interactions to online text & visual content and virtual interactions. Fjord indicates there is a new shift starting to emerge, that of a shift to conversations with AIs instead of human-to-human and human-to-content.”

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