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Facebook’s Canvas Creates Immersive Experience
With Facebook advertising tapping into holiday and real-time marketing moments. Facebook has created Canvas -“a super-fast immersive experience” that offers advertisers one of a kind opportunity to engage mobile users. The ad formats that are seen to work for holiday season advertising are carousel ads and Dynamic product ads and lead ads, according to →
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Hershey’s Picture Perfect Moments Win At The Oscars Buzz
The Academy Awards ceremony at Oscars beat the highest Tweets per minute record with 440,000 Tweets per minute going out per minute after Leonardo Di Caprio’s first win for the Best Actor. According to the Twitter Advertising Blog, Leonardo DiCaprio’s (@LeoDiCaprio) win for Best Actor generated more than 440,000 Tweets per minute, the most-Tweeted minute of →
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Festivities Surround Leap Year Deals
Brands are bringing festive cheer with Leap Year Deals that range from offering USD 29 packages to getting a free Pan Pizza if it’s your B’Day and Leap Year Dozens from Krispy Kreme. According to Fortune, JetBlue offered a short-lived promotion with USD 29 flights for departures on Monday, Feb. 29. For the ones that are →
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Target’s Digital and Omnichannel Retail Strategy Brings New Customers
Target announced its fourth quarter and full-year 2015 results on February 24, 2016. For full-year 2015, Target’s comparable sales grew 2.1 percent, comparable traffic increased 1.3 percent and Adjusted EPS increased 11.3 percent to USD 4.69. Target increased the retail presence with Omnichannel retail strategy and saw the Mobile retail sales increase by over 2.5X with →
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