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Responsive Branded Content Breaks The Routine
Content Marketing for Brands requires making your content responsive to trends and the conversation surrounding your brand. This requires creating content that your audiences are looking for. This could mean building on a certain type of content or creating a different stream of content you think your customers are most likely to engage with. Since →
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Content Marketing Tactics For Branded Content
Planning your content for the month of April need not be a challenge. Your Branded content and campaigns can be adapted to create engagement for the events that are likely to help you connect with your audience. April Fools Day Use your existing campaign and build in the April Fools day twist to it. Snickers →
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Five Undeniable Truths About Content Marketing
Brand Storytelling begins with the customer The customer is at the center of your Brand Story and not the Brand. It is about how your customers want to see and experience the brand. You may have a great proposition but if it does not meet with customer’s expectations or content quest, the customer will look →
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Reese’s Rules March Madness With Social Media and Content Marketing
Reese’s, the official candy partner of the NCAA, has created buzz with social media push and a Content marketing strategy that focuses on creating an engagement with the College students with sponsorship of Reese’s Final Four Friday and the Reese’s College All-Star Game. A campaign that has used creative to emphasize moments within the game with →
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