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Location-Based Services Power Mobile Experiences
With the rising influence of digital – online and mobile interaction on offline shopping behavior, retailers are looking at ways to increasingly weave the mobile shopper journey in the retail experiences they seek to provide. According to Media Post one of the retailers that has found success by integrating digital behavior with location-based services is →
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Remarketing With Video Advertising
Twitter Player Card allows businesses to use video or audio within their tweets. The advertiser or the business can upload a link or upload a video or audio player to the Tweet so that it will play easily for the person that is viewing it. This card makes it simple for people to view or →
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Brands Look At Adding Fun Twist To Digital Content
According to a report, Brands are increasingly taking to Visual Social Networks. A research where 250 brands were tracked, found, brands posted an average of 9.3 times per week on Instagram and 8.8 times on Facebook in the fourth quarter of 2014. As it is true for digital campaigns, visuals and messaging that is fun gets →
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Targeted Mobile Experiences Boost Business Performance
“Today, 27 percent of total sales come from the mobile app, 35 percent from the web site on smartphones, 10 percent from the web site on tablets, and a mere 28 percent from the web site on conventional PCs”, McEwan says. Mobile commerce makes up 72 percent of Jane.com total company sales, and the app →
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