• Smartwatch Sales Likely To Hit 21.5 Million

    The Smartwatch market, is expected  to grow massively, boosted also by a growing sub-segment of independent devices with include a SIM card to connect directly to cellular networks.  In addition the category growth for wearables  is likely to be driven by more fashionable designed devices  or sensors included in jewelry, which will be more appealing

  • Multi-Touch Attribution and Paid Social Media

    With the customer journey varying for different categories, the advertisers find it difficult to attribute the success of the campaign to a specific channel. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint.

  • Ten Tactics To Promote Your Brand For St. Patrick’s Day

    1. Share Tweets with Images and links to exclusive Content   Announce your sales, Previews and discounts with exclusive posts and Tweets well in time. Encourage audiences to review and order online . This could be a post with your product images with a trending Hashtag #StPatricksDay. Encourage audiences to RT, favorite or follow for

  • Six Steps To Creating A Perfect Facebook Brand Post

    Based on a Track Maven study of 1.5 Million posts and 6000 brand pages here are a few quick pointers that can help you create the engagement that you are looking at for your brand. Messaging Matters Messages that are creative, funny or create a level of curiosity in the users mind are most liked

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