6 Steps For Your Facebook Campaign For Holiday Season

As per Merkle’s Q3 Digital Marketing report, Facebook drove 61 percent of site visits driven by social media in Q3. Here are six steps to planning your Holiday Season Facebook campaign. Know Your Audience Use audience insights to gain information about your audience so that you can target effectively. Understand the demographics, location, purchase behavior […]

Content Marketing Vs. Native Advertising

Telling the difference between Content Marketing and Native Advertising may not be easy. Here is a summary of key differences that can help you understand how to choose the approach that is right for your brand. For Content Marketing the goals are throughout the marketing funnel right from generating awareness to increasing conversions. For native […]

Key Insights For Content Marketing For Holiday Season

Holiday 2015 brought in a 60 percent growth in traffic and conversion rates. ┬áThe US retail online sales for Holiday Season 2016 are likely to grow by 13.3 percent according to eMarketer. Nearly 50 percent of shoppers have reported Holiday Shopping begins before Thanksgiving and nearly 25 percent start before Halloween. Optimizing your campaign for […]

5 Key Stats About Visual Content and Purchase Behavior

According to a report by Power Reviews Visual Content influences purchase behavior. Here are five key stats from the report “Snapshot for Ecommerce“. Key Stat One 81 percent of those age 18-29 say they regularly or always seek out visual content, compared to 72 percent of consumers of all ages, prior to making a purchase. […]