Consumer Engagement With Free Giveaways

Krispy Kreme Doughnuts and Dunkin’ Donuts have announced free doughnuts offer for National Doughnut Day. According to KnoxxNews, “Dunkin’ Donuts will celebrate by offering guests a free donut of their choice (while supplies last) with the purchase of any beverage (excludes Croissant Donuts and Cheesecake Squares). The offer is good all day June 5. Info: www.DunkinDonuts.com.

Krispy Kreme will give each customer one free doughnut of any variety on Friday, June 5. Visit http://www.krispykreme.com to find a location near you”.

KRSP

 

Content Marketing Leads To Buzz

Asides from increasing  Affinity for your Brand, and engaging consumers, the celebration or cause related content marketing with Free Giveaways and discount offers creates significant buzz.

Dunkin’ Donuts and Krispy Kreme Doughnuts  have posted the free giveaway on Social Media Channels generating a strong buzz.

Brands have engaged audiences with Posts for National Doughnut Day.

Six Ways  Marketers Can Promote Their Brands With Holiday Offers

 

Remarketing – Create Google AdWords campaign  to target audiences who have  engaged with your Tweets for holiday or cause related marketing with offers that are contextually relevant.

Use Twitter Remarketing tag for  your website to create Tailored Audiences to promote your offers or market your App for offers and programs that are similar in nature.

Location- Based Marketing: Use Ads with local relevance to promote offers in an area with  Facebook Local Awareness ads.

Contests – Include User Generated Content with a branded hashtag contest encouraging audiences to share photos or video with the product to be entered into a draw to win a gift certificate. This gives a targeted audience that will readily engage with your campaigns and programs.

Shopping Campaigns – Use Google Shopping Campaigns to create offers that are time bound to promote or for remarketing to audiences who are your rewards program members and may not be engaged on other Channels.

UGC For Video Marketing – Video is viewed the most on Social Media and creates a better engagement with User Generated Content. To promote cause related campaigns Video Marketing can help brands showcase their pivotal campaigns in a Native environment.

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