With younger audiences spending a majority of their digital time mobile only, content-marketing and advertising campaigns, here are Five Components of Mobile Engagement:

Entertainment

Regardless of the category the mobile consumer is seeking to be entertained. Your campaign for Mobile needs to have an entertainment proposition.

Unique Brand Story

A Brand Story that is unique tends to engage audiences on-the-go. If a Brand Story taps into shared interests of the users it creates a bond with the audience.

Interaction

Interactive campaigns improve engagement, making users look forward to the next brand activity.

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Resonance

Brand campaigns that resonate with the audience are relatable and provide a context that audiences can connect with.

Distinctive Experience

Brands that provide a new or a unique experience that sets it apart from the competition, generates greater engagement. Some of the examples could be Google Buy Button, live streaming, selfies or UGC shared on Networks or embedded in an experience