• Holiday Gift Guides For Brand Buzz

    Holiday Gift Guides are a popular way to engage audiences during holiday season, and publishing guides early in the season engages your buyers well ahead of the prime-shopping time. You can start with popular gifting ideas that cue in the season and engage the shopper for all possible options that are available. Content and App

  • McDonald’s Debuts New App

    McDonald’s has recently launched an app, called McDonald’s Mobile. According to Loyalty 360, it’s only available in the San Diego area, although the fast food chain has plans to release the app in New York and then roll it out nationally by October. The app features a store locator, menu, nutritional facts for their products,

  • Ten Content Marketing Tactics For Mobile Consumer Engagement

    With nearly 50 percent of visits for the Top Hundred Digital  properties being Mobile Only, Content Marketing for the Younger audiences requires  Mobile Only Content Approach. Entertainment and Social are the most viewed content category by the mobile audiences. For publishers  in the entertainment vertical, reaching the mobile consumer with Apps can prove to bring

  • Tactics For Promoting Your Brand With Video Content

    Twitter has published research where the users are more engaged with Video Content on Twitter, with 90 percent of viewing taking place on Mobile and Native Videos are found to be more engaging. Target has recently partnered with Eddie Borgo to Live Stream the collection. As reported by Mobile Commerce Daily, “Periscope offers a chance for Target’s

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