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Real-time Creativity and Responsive Brands
Brands that create real-time are seen as responsive and could be seen as differentiated in a highly cluttered and fragmented social media space. One of the campaigns that has made news in the realtime marketing space is Target’s “The Everyday Show”. The Everyday Show showcases tweets in a Show called “Tweet-to-Runway Show” where ramp models →
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Content Marketing for the Mobile Shopper
Mobile Search has becoming increasingly important and could lead to significant impact on buyer decision. An Infographic shared below illustrates the point effectively. We’d like to hear from you the type of content that you find most engaging on Mobile Devices. →
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Digital Advertising and Cross Channel Attribution
Content powers media machine, data sets the course and the ability to translate information into actionable insights refines your marketing approach for improved results. In a Multi Device and Omni-Channel Environment Cross Channel Attribution and Optimization are critical to maximize advertising effectiveness. According to e-Marketer, 40 % of all offline purchases start online. →
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Customizing Brand Content
Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights →
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