Snickers Crisper Launches Hunger Innovations

Snickers Hunger Innovations Campaign, introduces an all new take on satisfying Hunger. Snickers and BBDO have created a new advertising campaign introducing merchandise that can help satisfy hunger. The new products that set apart the Snickers Crisper campaign are being retailed on eBay, and the campaign creative introduces the product in the same format as […]

Skittles’ Launches Root For The Rainbow For Super Bowl 50

Skittles “Root for The Rainbow” campaign featuring All-Pro Linebacker and weather-dude DeMarcus Ware and All-Pro Linebacker and weather-dude Luke Kuechly has created a mock weather forecast for the week in a lead up to Super Bowl Sunday. The game day forecast at the weather stations WCNC Charlotte and FOX31 Denver with Skittles meteorologists is expected to be […]

Final Four Dance Off On Social Media

Brands Live Tweeting during the March Madness  has allied fan support for teams with causes that are worthy of support. Twitter and Instagram  conversation about the game, the preferred social media channels for live events, has garnered  over 8 million impressions for the hashtag #OpenToTry. 85 percent of all social media conversation for the hashtag has […]

Facebook Introduces Product Ads

ProductadFacebook introduces Product Ads that let advertisers promote products with Dynamic Product ads, multi-product ads or promote the entire Product catalog with a call to action in the advertisement.

The dynamic product ads and multiple product ads help retailers showcase products with a positioning that is unique for each product. The advantage of product ads is that it links directly to your Product URL leading to greater conversion lift. It is like response driven advertising or direct mail that helps you target the set of audience that you want to reach for increasing online sales or conversions for your products. While offer based advertising and other brand advertisements maybe good for creating awareness for your brands, product ads offer a unique opportunity to create a showcase for your Products with targeting options based on interest, behaviors or with custom audiences targeting your website visitors.

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