Snickers Crisper Launches Hunger Innovations

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Snickers Hunger Innovations Campaign, introduces an all new take on satisfying Hunger. Snickers and BBDO have created a new advertising campaign introducing merchandise that can help satisfy hunger. The new products that set apart the Snickers Crisper campaign are being retailed on eBay, and the campaign creative introduces the product in the same format as the eBay. Punching pillow for when you’re angry and sleepy (angreepy), the tissue box swear jar for when you’re sad and vulgar (sulgar) and the Astro Tiara, for when you’re a spacey princess (sprincess). The campaign for Snickers “Hunger keeps inventing new problems, so we invented new Snickers Crisper.”

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In a video creative format, designed to take advantage of Facebook’s Auto Play the brand introduces slang such as Angreepy and Slad to engage users, with a tonality that is bizzare as the rest of the campaign.

Skittles’ Launches Root For The Rainbow For Super Bowl 50

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RainbowSkittles “Root for The Rainbow” campaign featuring All-Pro Linebacker and weather-dude DeMarcus Ware and All-Pro Linebacker and weather-dude Luke Kuechly has created a mock weather forecast for the week in a lead up to Super Bowl Sunday. The game day forecast at the weather stations WCNC Charlotte and FOX31 Denver with Skittles meteorologists is expected to be sunny and pleasant, that is certain to rejoice all football fans. However, Skittles fans can expect free Skittles, if there is a rainbow on Super Bowl Sunday.

The campaign Root For The Rainbow stems from Skittles Taste The Rainbow, that builds on the customers expression of experiencing life in color, building on the multi-colored product attribute. The Offer of free skittles is promoted on Facebook and Twitter.

skittlesspotAccording to AdAge, The second consecutive Skittles Super Bowl commercial will star Aerosmith frontman Steven Tyler. The commercial marks the first time Skittles has featured a celebrity in a “Taste the Rainbow” TV commercial. Once again, DDB Chicago is the agency handling the work. Skittles, which is marketed by Mars-owned Wrigley, made its Super Bowl debut in 2015 with an ad called “Settle It” that had an arm wrestling theme.

Final Four Dance Off On Social Media

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Brands Live Tweeting during the March Madness  has allied fan support for teams with causes that are worthy of support.

Twitter and Instagram  conversation about the game, the preferred social media channels for live events, has garnered  over 8 million impressions for the hashtag #OpenToTry. 85 percent of all social media conversation for the hashtag has originated from a mobile device.

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Images on Twitter are key for engagement, with brand posts of sponsors clearly showing logos of the event with mentions of the tournament as the official sponsors in the images.

https://twitter.com/CokeZero/status/584550816163483648

 

https://twitter.com/CokeZero/status/584529202583625728

 

Facebook Introduces Product Ads

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ProductadFacebook introduces Product Ads that let advertisers promote products with Dynamic Product ads, multi-product ads or promote the entire Product catalog with a call to action in the advertisement.

The dynamic product ads and multiple product ads help retailers showcase products with a positioning that is unique for each product. The advantage of product ads is that it links directly to your Product URL leading to greater conversion lift. It is like response driven advertising or direct mail that helps you target the set of audience that you want to reach for increasing online sales or conversions for your products. While offer based advertising and other brand advertisements maybe good for creating awareness for your brands, product ads offer a unique opportunity to create a showcase for your Products with targeting options based on interest, behaviors or with custom audiences targeting your website visitors.

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