15 Step Checklist For Content Marketing Workflow

Documenting and Sharing Content Marketing workflow can save time and can create a cohesive content marketing approach within an organization. At the same time documented workflow provides structure to your processes increasing execution efficiency. Here is a 15 step checklist for ensuring that you have fixed the ins and outs of your content marketing process. […]

Five Ways To Optimize Campaigns For The Last-Minute Shopper

According to Cardlytics, the largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31. The Last-Minute shoppers spend more than their counterparts and visit stores more frequently, as the holiday deadline looms. Last-Minute Shoppers […]

Predictions from Forrester’s 2017 Report

With the business dynamics changing in a customer-led digital world Forrester’s 2017 predictions require CEO’s and organizations to change their strategic thinking. In a bid to get closer to customer, organizations will abandon siloed approach to function with matrix structures that leverage shared functions  to prioritize efficiency and control. The change in structure is taking […]