Key Insights for Smartphone shoppers based on an online research conducted among US Smartphone users between 18-64 years age group.
Phones are Shopping Companions. Consumers turn to phones, to make their shopping experience easier. The top two reasons consumers turn to their phones is to browse products and find discounts and deals.
Apparel is the most common category shopped for on the smartphones.
Smartphones are the go-to source to compare prices and browse or look for products even In-Store. Looking for discounts or offers is the third most important activity on Smartphones.
More than half the users use their Smartphones to shop and 58 percent have reported using an app in the last 30 days.
Discounts and Deals are the most important reason for the mobile shopper to download an app. The Discounts and Deals and Bonus Offers are the top motivating factors for installing an app. These are the reasons that contribute to the users returning to an app after uninstalling.
Source: Think With Google