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Category: Digital

  • Facebook Events Curates The Cool Stuff For iOS

    Facebook has rolled out a new feature for iOS app , currently available  for Ten Cities in the US, with events that are trending including a curated list of the cool stuff for diverse topics, over and above the feature “Popular With Friends”. Facebook Events is popular with Facebook users with as high as 550 Million →

  • Four Exciting Ways To Get Creative With Your Fourth of July Campaigns

    Fourth of July content with an emotional appeal powers brand connect with the audience across target audiences. Influencer Posts Brand campaigns that focus on evoking emotion can generate a unique bond increasing emotional engagement for your brand within a context. Using Influencer Posts to enhance the brand storytelling increases the engagement . A commercial that →

  • Impulse Purchases Impact In-Store Decisions

    Frozen Foods, Snacks and Energy Drinks are the top dollar value drivers for Impulse purchases, according to Nielsen’s Category Shopping fundamentals research. Category Shopping Fundamentals is an exhaustive research that examined  77,000+ purchases among 28,000+ respondents for 110+ CPG food and non-food categories. According to the research the categories that are the strongest driver for a →

  • Eight Online Retail Marketing Strategies For The Win

    NRF forecasts that retail sales in 2016 will increase by 3.1 percent, from the average growth rate of 2.7 percent for the last ten years. Non-store sales in 2016 are likely to increase between 6 and 9 percent. US eCommerce Sales is likely to increase by 9-12 percent in 2016. According to a report, web →

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