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Category: Digital

  • Google Launches Allo and Home

    Google significantly upgraded Google Now with a helper called Google Assistant. Google’s Assistant is now more intelligent, with search results that are customized for natural language queries and search results that are built around searchers intent. As explained by Time, Google Assistant understands language more naturally than standard Google voice search. For example, if a… →

  • Digital Video Advertising Trends

    eMarketer estimates US digital video advertising spend will increase to USD 9.84 billion in 2016, a 28.5 percent change from the previous year. The growth is likely to continue with Digital Video ad spend projected to increase to USD 11.72 billion in 2017 and USD 16.69 billion by 2020. As per the research conducted by… →

  • Pixar And The Art Of Storytelling

    Making the story relatable is more than a clever video creative or animation. Pixar delves into various attributes that make the story relatable. The Raison d’être for a story is what determines the success of the film’s story. Strong characterizations is one of the factors that lend to the relatability for a story. Encouraging audiences… →

  • Periscope Adds Newer Product Features

    Periscope has announced the introduction of newer features such as Periscope Search, Broadcast from drones and an ability to save Broadcasts beyond 24 hours. According to “Coming Soon”, on Periscope, your broadcasts are updated and are saved with Twitter comments and hearts. You can now interact with your broadcasts captured from a Drone or a… →

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