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Content Marketing Tactics That Move The Needle
Brands view Content Marketing as a priority for Digital, as it engages audiences beyond discovery and increases the conversion rate, as can be seen from Adobe SEM benchmark performance where Click through rate for Mobile and Desktop has increased over the last year. While search marketing Click Through Rate was higher, Social Media interaction rate →
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Seven Ways To Basket The Easter Content
Brand Content that evokes an emotion with your audience, is most likely to be shared. Brand campaigns that visually engage audiences are seen to resonate better on social networks. Here are seven ways to make your campaigns work in achieving your brand goals. Create a campaign that requires audiences to interact with Emojis for your →
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J C Penney’s “Penney Days” Campaign Focuses On Modern American Mom
Emphasizing the focus on Mobile and Online consumer J C Penney launched “Penney Days” to drive shareholder value by growing revenue with a top line growth strategy. The spring marketing campaign that launched earlier this month is backed by a brand strategy that focuses on shifting the consumer perception for quality brands and private labels →
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Reese’s Throws A Carrot Fuelling March Madness
Reese’s digital campaign for Easter and March Madness is complete with an experience, seasonal recipes and products that engage users with content that is right for enjoying the NCAA season and looking forward to Easter. The conversation for March Madness can be followed on Social Networks with #MarchMood. Reese’s carrot candy available in a fun →
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