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Digital Content Increases Social Activity
Twitter TV Ratings has been seen as the indicator of audience engagement with audiences sharing their views on Social Network, according to a research study by Nielsen. Another case study by Nielsen purports that the Digital Activity for a brand combined with TV advertising brings better results. An Auto brand saw an average of 352 →
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Sweepstakes Contest For Audience Engagement
REI’s Sweepstakes contest “REI Adventures National Park Weekend Getaway Trip” awards winners for the contest with an own off-trail adventure in America’s great outdoors. The contest can be entered from the contest site and has been seen as a promotional tool for the film National park Adventure. The Grand Prize winner will be awarded an →
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Instagram Introduces New Brand Discovery Tool
An all new Brand discovery tool on Instagram, allows users to browse linked Instagram accounts, from the Instagram feed. The tool works in a similar manner as the mentions, however, has a greater clickability as the link appears on the image. The concept is very similar to the Pop Up Shops that are seen in →
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Five Ways To Design Posts For Digital Buyer Journey
Achieving your campaign goals through the buyer journey, can prove to be a big winner, if your programs build in the right messaging at each stage of buyer journey. For Digital campaigns where the advertising and social media engagement relies on Social Media posts, here are the five winning ways that you can draw on →
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