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Category: Digital

  • Under Armour and HTC Step Up The Health Wearables Game

    Under Armour in partnership with HTC has unveiled UA HealthBox that makes consumers concern about Health and Fitness the focus of attention, with connected devices termed as the Fitness System. The UA HealthBox comes ready with a fitness tracker, chest strap and an app that lets you track your fitness for different goals. All devices →

  • Less = More With Five Tips For Priming Content For Small Business

    Design your content around the shopper journey and buyer persona, some of the research insights from Google and research based on a study by HubShout, among 450 respondents between the ages of 21 and 55  are: 88 percent of mobile users want to see prominently displayed business hours and 85 percent want to see the prominently →

  • Amazon Trumps The Holiday Season 2015 and Key Advertising Trends

    Adobe reports mobile devices accounted for about 25 percent of sales and 45 percent of visits to retail websites from Nov. 1-Dec. 22. Adobe also reports that conversion rates have hovered between 3 percent and 3.5 percent since Thanksgiving, when it peaked at 5 percent. Out-of-stock rates are 10-15 percent higher than last year, indicating →

  • Five Miracle Moves For 2016 Digital Impact

    According to Carat’s Ad spend report the forecast for 2016 for Digital, states a significant increase in Mobile and online video with Programmatic being a key media technique. By the end of 2015 US market Programmatic transactions will account for 52 percent of non-search digital advertising spend, with predicted growth of 20 percent to continue for the next few →

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