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Category: Digital

  • Ten Ways To Prime Your Content Post Gifting Season

    Engaging Audiences Post Gifting season with your brand campaigns can help build awareness for your existing programs and at the same time increase sign ups for your Loyalty Programs or increase your App downloads. This is also the time to manage any remorse or customer service issues that may arise during the Holiday season. Introduce →

  • Five Ways To Create Content For Retargeting

    Creating Content for engaging and retargeting The Holiday Shopper, can make all the difference to your campaign performance, from generating awareness to increasing conversions.  As you have a large set of audience that may have visited your brand’s site, you may choose to select a sub-segment for retargeting depending on your campaign objective. To know more →

  • Gift Cards Retail Trends

    According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, hoping to receive Gift Cards. However, there is a gap among consumers hoping to receive a →

  • Key Retail Insights and Mobile Trends For Holiday Season

    According to a comScore report, Digital will account for half of Retail growth during the holiday season with mobile device sales bringing in quarter of growth, making Mobile a Key shopping channel. Mobile contributed to a majority of retail online traffic on Black Friday, while share of Desktop visits was higher for Cyber Monday. For →

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