• A Sleighful of Chocolate and Candies For Last-Minute Gifts and Shopping

      Recipes are all the rage this Holiday Season, however, Chocolate is the leading Search Term in Shopping category. For the Food and Drink category, Recipes, Chocolate Candies, Candies, Cookies and Chocolate are correlated. For Mass Merchant and Department Stores Category, bench-marking the search terms to Category shows positive trend for Chocolate and Candy (Search

  • Five Ways To Sweeten Your Wish-list

    If you want to add something to your  wish-lists Hershey’s and Pizza Hut have the perfect offer: Pizza Hut’s new Triple Treat Box, a uniquely-packaged pizza “box” that features pizzas, desserts, sides and more.  Now Hershey’s Brownies are available for a limited time. Available while supplies last, the tri-level, holiday-themed Triple Treat Box includes two

  • Big Game Advertising Gets Bolder Than Bold

    CBS will air Super Bowl 50 from Levi’s Stadium in Santa Clara, California, and has already said it’s commanding a record USD 5 million from advertisers for a 30-second spot. Over the last five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1 percent each year. User

  • Ten Ways For Brands To Chime On Instagram During Holiday Season

    Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features to the advertising suite, Instagram is the

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