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Holiday Marketing and The M-Factor
Mobile is likely to play a bigger role this holiday season for everything, from music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. According to Facebook Insights blog as high as 45 percent of all Shoppers research on Mobile prior to any purchase. Mobile contributed to 30 percent of all conversions from Jan-May 2015 (24 percent →
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Holiday Marketing Checklist For November
Holiday related search queries are the highest in the week of Black Friday, Thanksgiving and Cyber Monday, with CTRs being highest in the same week which means for Content marketers and App marketers it’s important to be ready with the campaigns well in time to optimize the results from search queries. Search Queries for Recipes →
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Bing Ads Insights For Product Ads and Shopping Campaigns
Bing has recently introduced Keyword Planner Tool and Remarketing for shopping and search campaigns. The Keyword Planner Tool helps brands determine the best performing keywords for their brand and add keywords to a campaign. Keywords Planner Tool helps you determine the best performing keywords for a location that can help advertisers bid with Geo-targeted ads. →
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Ten Content Marketing Tips To Boost Holiday Sales
Facebook generates nearly 30 percent of referral traffic, according to a Research study, thereby improving ROI for your campaigns. Designing your customer journey for the referred traffic from Facebook can lead to greater engagement, recall and ROI for your campaign. Personalization with location-based ads and Social Media lead to a 5 percent and 13 percent →
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