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Category: Digital

  • Holiday Season Marketing With Universal Search on Facebook

    Facebook has made its 1.5 Trillion posts searchable, for audiences who want to follow conversation real-time. What this means for brand marketers is now the campaigns and posts can be found by audiences with posts on topics that are of interest and relevance. Facebook already fields 1.5 Billion Daily searches, according to The Verge, however, →

  • Half Of Holiday Shopping To Take Place Online

    According to the National Retail Federation survey, among 7,276 consumers, conducted for NRF by Prosper Insights & Analytics from  October 5 to October 13, 2015, nearly 45 percent of consumers will buy and browse online up from 44.4 percent last year. Nearly 21.4 percent of Smartphone shoppers will use their phones to purchase merchandise online this →

  • Bing Ads Remarketing – Shopping and Search Campaigns

    Bing Ads  introduced remarketing for Search and Shopping campaigns, allowing advertisers greater flexibility for targeting with bids, keywords and ad groups to improve campaign ROI. The Remarketing lists allow you to tackle challenges such as Cart abandons, by remarketing your offers to customers who do not complete purchase. Based on past eTail research, cart abandons results →

  • Halloween’s Spooktacular Campaigns

    Nearly 94 percent of Halloween shoppers will buy candies, bringing in a total USD 2.1 billion in Candy revenue, making it an occasion for brands to engage the audiences with Halloween themed advertising. For brands using Social Networks to promote their brands on Halloween, Custom Audience targeting available on Facebook, Twitter and now Google’s Customer Match →

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