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Brand Campaigns and Visual Messaging That Resonates
Graphic Interactive Format (GIF) has been used by brands for engaging audiences in campaigns that resonate with the Mobile audiences. Brands that have integrated the format in their campaign and found success, appeal to the audiences for humor and creativity in the campaign while fulfilling a need for belonging, as described in “Understanding the Psychological Impact →
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Top Ten Tips For Promoting Your App For Cyber Monday
Mobile App use continues to grow and in a recent research published by Flurry Analytics, “From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38 percent year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from →
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Ten Content Marketing Tactics For Mobile Consumer Engagement
With nearly 50 percent of visits for the Top Hundred Digital properties being Mobile Only, Content Marketing for the Younger audiences requires Mobile Only Content Approach. Entertainment and Social are the most viewed content category by the mobile audiences. For publishers in the entertainment vertical, reaching the mobile consumer with Apps can prove to bring →
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Key Insights and Trends For Targeting Mobile Consumers
According to comScore The Global Mobile Report, 18-34 Years age group is the most engaged demographic in the US on Smartphones dedicating 61 percent of the digital time to Smartphones. The content categories on Mobile that are most preferred and lead the mobile consumption are Entertainment and Social, making for a 40 percent of Digital →
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