Digital – Page 44 – Solomozone

Tactics For Engaging Audiences With Video Advertising

June 1, 2015

According to Mary Meeker’s 2015 Internet Trends report, nearly 75 percent of video views on Facebook are from a Mobile device and nearly 53 percent of the views are generated from shares on networks. →
Audience Insights From Twitter For Effective Brand Campaigns

May 31, 2015

Twitter has introduced Audience Insights for advertisers that can make your brand campaigns more effective with a deeper look at your audience profiles and at the same time help advertisers target campaigns with custom audiences by knowing who your best audiences are. Twitter Audience Insights details the profile of audiences that can help you build →
Five Characteristics Of Iconic Brands And What It Means To Be Iconic In The Digital Age

May 16, 2015

Apple, the most valuable brand according to the Forbes survey has come to symbolize the era of “digital disruption”, often disrupting the category to create a proposition that resonates with the audience while cannibalizing its own products, to disrupt the category that it operates in. Microsoft on the other hand has stuck to the staple, →
Mobile Programmatic and Native Video Ads Improve Campaign Performance

May 14, 2015

According to IAB Mobile Programmatic Playbook, “The most popular native format for mobile, and mobile programmatic, is in-feed advertising. In-feed ads are those that appear within the user’s natural activity stream. This includes traditional ads, videos or branded/sponsored stories which appear within a publisher’s content feed”. Mobile Programmatic buying is known to improve performance on →

Category: Digital

Tactics For Engaging Audiences With Video Advertising

Audience Insights From Twitter For Effective Brand Campaigns

Five Characteristics Of Iconic Brands And What It Means To Be Iconic In The Digital Age

Mobile Programmatic and Native Video Ads Improve Campaign Performance