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Facebook Introduces “Instant Articles”
Facebook has introduced “Instant Articles” for select publishers allowing for ten-times faster access to stories, published to Facebook, with better load times. The “Instant Articles” feature also allows publishers to create a one of a kind experience for readers with a set of tools that allow users to zoom-in, listen to audio captions, comment on →
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Programmatic Creative And Five Steps For Personalized Mobile Advertising Campaign
According to Celtra, an Ad Tech firm, that has added Programmatic Creative to the ad creator platform, “Programmatic Creative aims to bridge the gap between cookieless mobile environments and the desktop, and to enable advertisers to run dynamically customized audience-specific creatives and match them with targeted audiences”. With programmatic creative brands can optimize the creative →
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Programmatic Advertising Gets A Local Boost and Key Takeaways For Advertisers
According to eMarketer, the growth in programmatic local spend is going to increase multi-fold, with share of local digital ad spend in the US is likely to increase from 4.7 percent to 10 percent or USD 5 billion, being programmatic ad spend in 2015. By 2019, 61 percent of local digital advertisng spend, or USD 47 →
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Key Insights For Designing User Experience For The Smartwatch App
Mobile mind shift has created newer opportunities for Marketers to respond to the glanceable moment offered by Smartwatch screen views. According to research by Forrester, as high as 10 percent US respondents use a daily fitness tracker and as high as 45 percent are intrigued by the prospect of getting a Smartwatch. A Smartwatch experience →
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