Facebook has introduced “Instant Articles” for select publishers allowing for ten-times faster access to stories, published to Facebook, with better load times. The “Instant Articles” feature also allows publishers to create a one of a kind experience for readers with a set of tools that allow users to zoom-in, listen to audio captions, comment on the story in-line and explore with interactive Maps.

According to Facebook Chief Product Officer Chris Cox, “Instant Articles lets publishers deliver fast, interactive articles while maintaining control of their content and business models.”

Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.