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Digital Engagement For Brands Creates Positive Social Buzz With The Movies
A Study by 4C Insights has measured the Affinity, Engagement and Ad Score based on advertising during the Oscars that gave a brand lift for affinity and created a positive social buzz as reported by AdWeek. Digital engagement for Brands created a social media buzz and engagement while increasing the audience reach. Dove: 29,250 mentions, →
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Brands At The Oscars
Twitter Movies shared Tips for Live Tweeting during the event. The event created significant buzz as can be seen from the heat-map below. Dove and Twitter co-promoted #speakbeautiful that has received over 6000 Retweets. Twitter and Instagram were the most influential channels for hashtag Oscars and the buzz exceeded 70 Million impressions across →
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Oscars Trends and Campaigns
Facebook introduces Trending at Oscars in partnership with ABC Television that lets you post and share the liked moments from the awards night and at the same time see what your friends are posting and writing about. With Trending Experience on Facebook you can : See posts from your friends and people in your →
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Promoting Your Business With Facebook Native Video Could Increase Reach By 135 pc
Facebook Native video has the highest organic reach as reported by Social Bakers. With 27 percent of all videos being promoted, compared to 17 percent of photos – Video is more important in reaching the audience. This implies that your business can increase organic reach by 135 percent , on average, when you post a video instead of a →
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