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Category: Digital

  • Brand Contest For Engagement and The Super Bowl XLIX Ad Spot Tracker

    As reported by Business Insider, Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event. “Lost Dog,” has been created by Anomaly and will show how “only your best buds are the ones who always have your back.” It acts as the sequel to last year’s →

  • Best Practices Guide For Promoted Video On Twitter

    “Twitter Promoted Video” – a new way for brands to post videos that users can play in their timelines with a single tap. Promoted Video comes with robust targeting options and cost per view pricing, so you only pay when someone chooses to watch by clicking “play”. According to the Twitter Advertising blog, advertisers using →

  • Snapchat Advertisements are Liked

    Millward Brown partnered with Snapchat the Messaging App to understand the brand impact of advertisements for brands in the Brand Story and Our Story formats that are currently available in the disappearing photos and videos formats. The results for the early advertisements placed by six advertisers are promising with lift in  ad awareness and brand favorability →

  • Messaging Apps Build on Advertising Opportunities with Animation and Stickered Messaging Products

    Messaging Apps are getting innovative with the features in the apps that engage audiences by introducing animated Gifs, Stickered messages and peer to peer payments to keep the audiences engaged. The messaging startup, KIK, which raised USD 38.3 million, in November 2014 has purchased Relay, a GIF-based messaging app that fits into its advertising plans. →

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