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Category: Digital

  • Wearables – Consumer Insights

      Wearable Technology Sales are likely to increase to USD 70 Billion in a decade from USD 14 billion in 2014. The adoption Rates for Wearables is matched to that of Tablets and the key opportunities are seen in the area of Safety, Health and Simplification of Lives. According to a report published by PwC →

  • Consumer Insights for Holiday Season Campaigns

        Online sales during the Holiday Season are likely to grow by 8-11% over last year according to National Retail Foundation. In a survey conducted by PunchTab, with 1,143 U.S. consumers in September 2014 to study Holiday Season Shopping trends, the Consumer segments were found to be varied based on their holiday shopping behavior and →

  • Starbucks Delivered Hot to Your Desk!

    From the makers of a popular app, here comes an all new popular feature  “Starbucks Delivery Service” in an App. The retail apps have gained popularity with launch of special offers and the ease of claiming rewards with apps. A similar app for loyal customers in the Lifestyle segment Walmart- Savings Catcher gives customers assurance →

  • Campaign Measurement For Multi-Screen Advertising

    Audience Measurement and defining your campaign objective can be challenging as the measurement of your online campaigns can be a bit confusing. The Video Marketing firms have promoted iGRP as the commonly used metric which builds in frequency. The calculation of iGRP is based on looking at reach and frequency to arrive at Audience Reach →

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