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Facebook Exchange Ads Revenue Boost Display
Facebook Exchange Ads and Facebook Ads have boosted Revenue for Display Advertising with a 15.4 % growth in eCPM. According to Global Audience Report published by Turn, “Top Advertisers continue to drive Facebook Exchange Ads, which attracted USD 0.45 eCPM in Q3 vs USD 0.39 eCPM in Q2. The eCPM for Facebook Advertising has →
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Digitally Engaged Audiences Are More Likely To Visit Your Stores
Digital Marketing has influenced shopping behavior in the offline world with retailers seeing higher in-store visits from the audiences they engage with digitally. According to a report by Placed, 43% watch TV programming on their smartphone/mobile phone, topping computer (38%) and tablet (26%) viewing. People that watch TV shows on digital devices (i.e. smartphones, tablets, →
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Key Lessons from Top Hundred Global Brands on YouTube
According to Pixability, YouTube video publishing rates for the Top 100 Global brands have increased an average of 73 percent annually since 2009. The Top 100 Brands have generated 9.5 billion collective video views and over 258,00 video uploads. As the upward trend for YouTube video continues, projections show that the top brands will invest in more than one →
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