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Category: Digital

  • Viralize Your Brand Message Using Social Mobile Video Apps

    Social Mobile Video Apps, Instagram and Vine with Visuals and  Videos engage users and fans, packaging your brand’s message in a short time span and can Viralize your brand’s message on Social networks. Promoting your brand using Social Mobile Video requires making your message exciting and rewarding. Here are seven steps to guide your Social… →

  • Making Your Digital Creative Work

    Engaging Audiences with Video and Copy that works in Digital is a creative challenge. It may require more than a well thought through story-board or a gripping headline. →

  • Digital Video Ad Campaigns Shine with Targeting and Content

    Coca-Cola won the Creative Marketer of the Year Award at Cannes Lions and one of the recent campaigns was targeted at teens with a Digital only Marketing strategy. →

  • Guiding Principles of Digital Measurement

    According to research by comScore, a Mobile browser views two articles and spends ten minutes whereas tablet browser views four articles in twenty minutes. With comScore’s Multi-Platform Analytics the measurement would be one browser thirty minutes and six articles where as, as per standard analytics it would be average fifteen minutes and average three articles… →

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