Digital – Page 75 – Solomozone

Oreo Celebrates Hundredth Looking Pretty Young

June 22, 2013

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Advertisers and Publishers Zoom in on Native Sponsorship Ads

June 20, 2013

Native Sponsorship Ads in Digital is on the rise as most publishers seek revenues beyond the traditional banners. This is often seen in the form of logo placements and native executions such as sponsored columns or stories in Buzzfeed, WSJ and NYT, and has seen a growth in Publishers’ revenues and Digital Sponsorship Advertising Spend with →
Visa Retunes “Flow Faster” Campaign

June 19, 2013

“Consumers still want a clear brand promise and offerings they value. What has changed is when—at what touch points—they are most open to influence, and how you can interact with them at those points. In the past, marketing strategies that put the lion’s share of →
Marketers Focus on Brand Identity for Digital Marketing Success

June 17, 2013

“Brands that offer a larger vision of the world create a kind of ‘ideological glue’ that invites customers and prospects to express their solidarity by identifying and engaging with the brand. The most powerful brands create communities with their customers based on shared values, culture and sense of identity.” Oreo has successfully engaged audiences globally with its bite →

Category: Digital