• Holiday Gift Guides For Brand Buzz

    Holiday Gift Guides are a popular way to engage audiences during the holiday season, and publishing guides early in the season engages your buyers well ahead of the prime-shopping time. You can start with popular gifting ideas that cue in the season and engage the shopper for all possible options that are available. Content and

  • 5 Ways For Increasing Engagement With Seasonal Campaigns

    Brick-or-Treat Party nights at LegoLand California and Florida are packed with more fun with Live Shows, Costume Contests, Character Meet and Greets and Live Band. With party nights designed to pack in the spooktacular fun for the weekend nights throughout the month of October, LegoLand  has extended park open hours. Among other attractions of the park

  • The State Of Branded Content

    According to a quantitative study by IPG Lab and Forbes in collaboration with Syracuse University, “Storytelling : The Current State of Branded Content”,Branded content is proven to perform for memorability, brand perception and purchase intent/ consideration. With over 40 different test conditions, for different verticals and different types of content as well as Level of

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