Brick-or-Treat Party nights at LegoLand California and Florida are packed with more fun with Live Shows, Costume Contests, Character Meet and Greets and Live Band. With party nights designed to pack in the spooktacular fun for the weekend nights throughout the month of October, LegoLand has extended park open hours. Among other attractions of the park the Halloween promotion features, Ghost Cruise, The BooGrass Band. M&Ms earlier announced the launch of Booterskotch flavor. Other brands have launched seasonal favorites such as Oreo Pumpkin Spice Sandwich cookies and Starbucks Pumpkin Spice Latte, making the brand messaging more resonant.
Research has proven that engaged Twitter users for Seasonal campaigns bring about 6.4X sales lift. Promoting your brand’s message with a seasonal context and increasing the engagement with Fans and Audiences requires a focused social media and content marketing strategy.
Five Way Brands Can increase Engagement With Seasonal Promotions
One of the best ways to give information about your offers and promotions is a Branded post hosted on your site, optimized with Keywords. In the post for Lego Land, The site lists the main attractions for the party night along with visuals that are illustrative. With featured posts and visuals, Lego Land posts work to engage the audience with their favorite Halloween themed events, along with Event Guide and Questions. As the brand posts go a long way in engaging users, publisher and other trusted site’s posts build on the theme for seasonal campaigns.
Promoting your event on Facebook with promoted posts can help you target the audience based on Demographics, interests as well as custom audiences targeting users who have earlier visited your site for events.
Targeting, Placement of Ads and Objectives are key in building on your Facebook ad efficiency, with nearly 70 percent of reach on Facebook now being paid for advertising. On an average 25 percent of the posts seen by a Facebook user are Pages post, of which nearly 10 percent are promoted. To get your posts featured in the Users News Feed Use Interests to get the best response for theme based posts.
Optimize your site content and featured offers with text that contains keywords, users are most likely searching for. In addition to hosted content that is searchable, Reviews, ratings and guest posts that are featured in search results can build trust for your brand and make your events as well as Halloween themed promotions look credible.
Promoted Tweets, Lead Generation Cards and Twitter Carousels
Much like the promoted posts, promoted Tweets and Twitter Carousels can help you reach target audiences based on promoted trends, or other targeting capabilities such as age, income, education or even the mobile carrier. For further engagement think about Lead Generation card on Twitter. When you add this capability to your Twitter campaign post, your fans can click a link that brings up a form already populated with their Twitter data: name, email address, and Twitter handle. Engaged Twitter Users are known to drive 6.4X sales lift according to Twitter’s research. As engagement brings about a greater purchase, the frequency of posts and limited time messaging also increase sales, according to the Twitter research.
Create an engaged viewer experience by adding Haul and Prank videos to your Halloween content. Haul videos are popular during the Holiday season. Creating the same with a seasonal context and for a targeted audience increases the engagement.
Use Video for Storytelling. Target followed Brand Storytelling approach that engaged users with an approach that cued in great offers and deals for Holiday Season and followed it up with a promotional video spot that announces Ten Days of Deals.