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Category: Insights

  • Summer Scoops For Fan Engagement and Key Insights For Increasing Organic Reach

    Brands that are in the conversation set of the audience are likely to generate greater fan engagement creating content cascade, with the conversation being shared across networks and at the same time increasing the organic reach on Facebook, as users are more likely to see posts from the brand pages that they like and interact →

  • Digital Video Advertising Trends and Key Insights For Advertisers

                      Digital Advertising Spend in the US at USD 58.6 Billion is being led  by the Retail Category, accounting for 22 percent of the Total Digital advertising spend, followed by Automotive, Financial Services, Telecom and CPG, according to an eMarketer report. For the retail category, Mobile is →

  • Five Characteristics Of Iconic Brands And What It Means To Be Iconic In The Digital Age

    Apple, the most valuable brand according to the Forbes survey has come to symbolize the era of “digital disruption”, often disrupting the category to create a proposition that resonates with the audience while cannibalizing its own products, to disrupt the category that it operates in. Microsoft on the other hand has stuck to the staple, →

  • The Science Behind Native Advertising

    Sharethrough and Nielsen, researched native ads performance using neuroscience techniques  to understand how consumers react to Native Advertising. Native Advertising is defined as “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed”. Native Advertising has been proven more effective than banner →

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