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Super Bowl Advertising and Key Insights for Digital Marketers
People spent 6.3 million hours watching last year’s Super Bowl ads on YouTube, as reported by YouTube. More than 75 percent viewers look forward to Super Bowl Ads and as high as 32 percent viewers see a Super Bowl Commercial spot prior to the game. Total viewers are estimated at 112 million with an average →
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Amazon’s Strength – A Blessing in Disguise For Retailers
For marketers, the challenge is to define the path to purchase for their customers given that there are a myriad of possibilities in the multi-screen world and the path to purchase may vary vastly for different segments. It’s not just what consumers do that is important; it is also how, when and why they do →
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Digital Brand Advertising Gains Increased Advertising Budgets
With increased Mobile and Digital advertising budgets over holiday season, to get better response rates to marketing campaigns, brand advertisers are seeing better response to brand advertising campaigns and not only response driven advertising. The trend is seen across mobile, social media, video and other digital advertising channels such as apps, messaging apps and third-party →
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