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Category: Insights

  • Campaign Measurement For Multi-Screen Advertising

    Audience Measurement and defining your campaign objective can be challenging as the measurement of your online campaigns can be a bit confusing. The Video Marketing firms have promoted iGRP as the commonly used metric which builds in frequency. The calculation of iGRP is based on looking at reach and frequency to arrive at Audience Reach →

  • Smartphone Shopper and Key Trends Impacting Retail

    Mobile advertising in the United States has been estimated at USD 5.3 billion during the first half-year for  2014, up from USD 3.0 billion in the first six months of 2013. “Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home. And, digital video too is seeing gains →

  • Instagram and Mobile In-Store Shopping Key for Engaging Teens

    Targeting Teens may require you to think of a mobile first strategy with Instagram as the Network of choice with trends and themes that are diverse enough to reflect their individuality. “Teen closets are diverse, just like their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, discovery and individuality being →

  • Inspire Teens to Foster Brand Connect

    Teens are seeking greater expression and Social Media has created the right platform for teens and young adults to reach out and connect with friends, family as well as keep up with Global issues. It’s not surprising that Social Video and Instagram are the format and network of choice for the age group. Brands that are →

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