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Category: Insights

  • New Insights from Twitter Small Business Research

    Twitter researched 1100 SMB’s and the summary of the findings is below in an Infographic with two-thirds of the business owners finding advertising on Twitter to be very successful. →

  • Facebook Exchange Ads Revenue Boost Display

    Facebook Exchange Ads and Facebook Ads have boosted Revenue for Display Advertising with a   15.4 % growth in eCPM. According to Global Audience Report published by Turn, “Top Advertisers continue to drive Facebook Exchange Ads, which attracted USD 0.45 eCPM in Q3 vs USD 0.39 eCPM in Q2. The eCPM for Facebook Advertising has →

  • Insights for Engaging the Holiday Season Shopper

    Prosper Insights &  Analytics polled more than 5,000 families about their favorite commercial and website to gauge consumer sentiment. Walmart emerged as the favorite with 20 percent of back-to-school shoppers voting for the discount offer and 18 percent of college shoppers favoring the ads. →

  • Brand “Nike” leads with Digital Initiatives

    Nike has launched campaigns and retained Digital focus to become the market leader. The elements that have shaped Digital Strategy for Nike. 1. Launched Nike Digital Sport and Soccer Technology Lab where you can shop latest innovations at Nike Soccer Innovation lab. Nike has launched Tech Pack the latest innovation collection that is available at select retail →

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