-
Five Steps to Successful Pinterest Brand Presence
According to a Bizrate report 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook. Source: econsultancy.com →
-
Advertising Optimization with Programmatic Buying
With Video and Display Advertising leading the growth in Marketing Spend, Programmatic Buying may be the way forward for brands looking at sharpening insights and optimizing advertising spend. Programmatic Buying empowers marketers to buy ads in a specific context determining precisely which consumer gets to see what rather than segment based buys. With Programmatic Buying, →
-
Building Digital Influence for your Brand
According to Digital Influence Report published by Technorati, Brand budgets are not fully aligned with how the consumers are seeing value and being influenced, to where the brands are spending on Media, largely on account of lack of metrics that help in defining the influence of content on a purchase decision. To understand the key →
-
Content Marketing for the Mobile Shopper
Mobile Search has becoming increasingly important and could lead to significant impact on buyer decision. An Infographic shared below illustrates the point effectively. We’d like to hear from you the type of content that you find most engaging on Mobile Devices. →
/
Tumblr
/
Solomozone 