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Online and Non-store Holiday Season Sales Grew By 9 percent
According to National Retail Federation, Online and other Non-store holiday season sales grew by 9 percent to USD 105 billion. Holiday sales in 2015 increased 3 percent to USD 626.1 billion. NRF’s earlier forecast of total growth, including online sales, was at 3.7 percent reaching USD 630.5 Billion dollars. “Make no mistake about it, this was →
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Mobile Makes For 18 Percent Of Holiday Season Online Sales
comScore has reported an increase of 13 percent with total online sales for the holiday season, reaching USD 69.1 billion, compared to USD 61.3 billion spent online during 2014 holiday season. USD 56.4 billion was spent online on desktop computers, marking a 6-percent increase versus the corresponding days last year, while online sales from mobile devices increased to →
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Key Insights For Valentine’s Day Campaign
According to Harris Poll, among 2,232 U.S. adults surveyed online between January 14 and 19, 2015, flowers come in as the No. 1 gift women would most like to receive for Valentine’s Day, and men appear up to the task as it is also the No. 1 gift they’re likely to give. Candy is the →
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Key Retail Insights and Mobile Trends For Holiday Season
According to a comScore report, Digital will account for half of Retail growth during the holiday season with mobile device sales bringing in quarter of growth, making Mobile a Key shopping channel. Mobile contributed to a majority of retail online traffic on Black Friday, while share of Desktop visits was higher for Cyber Monday. For →
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